Important functions of the Cookie Consent Tool
- Intensive scan of the website with automatic detection of the cookies and trackers used
- Creation of the legal texts for the cookies used
- Suppression of cookies until consent is given by the visitor
- Automatic creation of the cookie banner
- Monthly scan and update of the banner and related texts
- Maintenance of the legal texts by a law firm
Here you will find answers to the most important questions about our Cookie Banner Consent Tool, as required by the case law of the ECJ and the BGH:
What are cookies and trackers?
The cookie banner obligation
A cookie banner (or cookie pop-up) is an upstream information for visitors to a website about data processing that is carried out when they visit the website. This information is obligatory if, according to the European e-commerce directive and the so-called Cookie verdict of the ECJ (Planet49), data stored on the visitor’s computer is accessed when visiting the website, or if data stored there is accessed. These cookie guidelines were thus confirmed by the German Federal Court of Justice (BGH). Cookie consent is required for the storage of and access to data of the visitor to a website, such as the IP address of the computer.
The new, German Telecommunications Telemedia Data Protection Act (TTDSG), which came into force in Germany in December, also takes up this consent provision, which resulted from the case law of the ECJ and BGH.
If you are unsure whether you need a GDPR-compliant Cookie Banner, we will be happy to advise you in a non-binding initial meeting, please find the appropriate contact person here on the right.
Differences to the Cookie Banner – Cookie Consent Management
Cookie banners are, in themselves, purely informational texts. As a pop-up on the website, they inform visitors that cookies process data and can be closed with a simple click. They therefore merely inform visitors that the website they have just accessed processes data, but are often not able to actively obtain and manage consent. Many banners also do not have the technical function to effectively suppress cookies until consent is granted. Legally, cookie banners thus only have a transparency function that does not have any technical functionality.
Cookie Consent Tools, on the other hand, provide real technical and organizational functionality. The MKM Cookie Banner Consent Tool informs and asks visitors for their consent. The information is available in stages: first as a summary, and if the visitor shows a deeper interest, he or she can access further details and give consent in stages according to his or her personal interest.
In the background, the MKM Cookie Banner Consent Tool is connected to the cookies and trackers embedded on the site and suppresses their function until the visitor has agreed, if necessary. This means that the data processing by cookies and trackers takes place – as required by the GDPR and the ECJ – only after a corresponding consent and not immediately when the website is accessed.
How does a Cookie Banner Consent Tool work?
Ein gutes, DSGVO-konformes Cookie Banner Consent Tool erfüllt zwei Funktionen:
- Der Besucher wird vor der Nutzung seiner Daten oder dem Ablegen von Daten auf seinem Rechner transparent darüber informiert, dass dies bevorsteht, wenn er die Seite besucht.
- The Cookie Banner Consent Tool allows the visitor of a page to actively consent to those data uses that he wants to allow. In doing so, the banner also fulfills the technical function of suppressing data use until potential consent is given. This function is enabled only after the user has given his or her consent to the use of the cookie.
Cookie Banner Consent Tool: Technology for WordPress and Typo3
MKM’s Cookie Banner Consent Tool fulfills all the necessary functions at once: in line with the GDPR, it informs website visitors comprehensively and transparently. At the same time, it takes into account the marketing interests of the company by implementing only what is absolutely necessary from a legal point of view. In addition, the required legal texts are created and supplied right away. If the customer wishes, they are even automatically imported into the website’s content management system (e.g., WordPress or Typo3). Behind the technical analysis of the website, performed by the MKM Cookie Banner Consent Tool, there is a strong database of the most important cookies and trackers currently in use. This database is constantly updated and kept up to date. If you come across an unclassified tracker while analyzing your site, you can report it directly to us and we will evaluate it legally and technically and include it in the database. In this way, third-party cookies in particular, which are detected several times in scans but are not yet in the database, are successively added to the database. The cookies contained in the database can be viewed here on a daily basis.
Which content management systems are operated?
The Cookie Banner Consent Tool from MKM is available for the content management systems (CMS) WordPress and Typo3. The Cookie Banner for WordPress already handles a large part of today’s websites. More complex sites often make use of the content management system (CMS) TYPO3.
Damit auch komplexere Seiten, die auf TYPO3 basieren, unsere Lösung darstellen können, bieten wir folgende Lösung an: Das Plugin für TYPO3 wird aus unserem privaten Repository (Entwurfsmusterpaket) geladen und kann als „Composer“ installiert werden. Unser Plugin unterstützt die Version 11 von TYPO3, welches nach derzeitigem Stand kein anderer Anbieter bislang anbietet.
Das Repository ist eine Liste von Fachobjekten und -begriffen, die für die Darstellung des Cookie-Banners dienen. Mit einem Composer kann dieses Paket heruntergeladen und eingebunden werden. Vor dem Herunterladen ist es sogar möglich, die Pakete zu prüfen. So kann vorab festgestellt werden, ob die Pakete den Systemanforderungen entsprechen oder Versionskonflikte herrschen. So können Pakte und deren Abhängigkeiten einfach aktualisiert werden, ohne mit einem erheblichen Zeitaufwand die manuelle Neukonfiguration zu starten.
The “automatic update” with the MKM Cookie Banner Consent Tool
Do you have questions or need help?
We help and advise you according to your needs
How is the blocking of cookies done?
Cookies are detected as part of the analysis of the website. These are automatically grouped in the Cookie Banner for WordPress and for TYPO3 based on specific criteria such as name, domain, value, etc. For this purpose, a data record (i.e. category, legal basis, etc.) from the database is assigned to the cookie via defined filter rules.
If this does not succeed, e.g., because a cookie is not yet contained in the database, these values are automatically generated by means of an automatic evaluation (heuristics). The automatic evaluation uses technical details of the cookie and looks at the “behavior” of the cookie. It is then compared to similar cookies that have already been classified and legally classified.
Since the automatic classification is based on heuristics, it is possible that there are erroneous assessments. The most likely error, however, is that an unknown cookie that does not actually require consent is classified in such a way that consent must be obtained. This would be an error, but legally the site operator is still on the safe side.
If the initial scan finds cookies or trackers on your website that cannot be unambiguously classified from a legal point of view, you will receive a notification from us with recommendations on how to deal with these cookies. If necessary, we will then be available to answer any questions for a tailored consultation.
Customization of the cookie popup or cookie banner to your design
MKM’s cookie banner, also called cookie popup, can be tailored to the design of your website, so your website is not only legally protected, but also remains visually appealing.
In which languages is the MKM Cookie Banner Consent Tool available?
GDPR-compliant websites – how does it work?
In order to make a website data protection compliant, there are various components that need to be coordinated with each other. These include:
- A cookie banner consent tool that transparently informs visitors and requests effective consent – active cookie consent management.
- Do you actively work with your site or have your site managed by an agency? – Then you should think about regular updates of the privacy components of your site.
Unlike other providers, MKM can offer you all-round protection for this:
The all-round carefree package for websites.
Prices of the Cookie Consent Tool
|35 EUR / Month||45 EUR / Month||95 EUR / Month|
Comparison of services
|Advice on cookies & trackers not to be cataloged|
|Individual privacy consulting for website content (10 min./website/month)||—||—|
|Individual privacy consulting for website content (30 min./website/month)||—||—|
Do you have questions or need help?
We help and advise you according to your needs